The 7Ps of Marketing

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1. Product

Product refers to anything that’s being sold - a physical product, service or experience.

No matter how you position yourself as a brand, your product or service is always going to be at the centre of your strategy and therefore it will influence every aspect of the marketing mix. When you think of your product, consider factors such as its quality, specific features, packaging and the problem that it will solve for your customers.

Whilst things like customer service are key, your product, i.e. what the customer gets, is ultimately what they will care about most. Of course, if your buyer is not satisfied with what you’re selling, they won’t return to you. But if the quality is right and it solves their problem, the product will sell itself.

2. Place

3. Price

4. Promotion

5. Physical Evidence

6. People

7. Process

Conclusion

With the right set of guidelines, marketers are able to strategise and develop campaigns that work towards gaining and retaining highly valuable customers. The 7Ps of the marketing mix can act as a well-structured checklist for marketers who aim to create an effective strategy that achieves their goals and evolves the business to the fullest extent.

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